Product Marketing Manager – Product Growth

Role Overview

As a Product Marketing Manager, you will build B-Stock’s product growth function, which is a critical area focused on feature adoption, platform engagement, and the buyer behaviors that drive marketplace liquidity. This role is a direct response to B-Stock’s platform evolution, bridging product development and marketing to ensure buyers discover, adopt, and deepen their engagement with the platform.

What You Will Do

You will proactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiatives. You will own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features; define adoption metrics and hold yourself accountable for delivering against them.

Why It Might Be a Fit

You will work closely with Lifecycle Marketing, briefing them on feature launches and surfacing behavioral signals for them to act on, while maintaining a clear lane around feature adoption and platform engagement depth. You will demonstrate strong quantitative and qualitative judgment in decision-making—pull reports, interpret cohort analyses, and make evidence-based recommendations independently.

Requirements

• 4+ years of product marketing, growth marketing, or closely related experience
• Demonstrated track record of launching product features and driving measurable adoption outcomes
• Strong data fluency: you can generate hypotheses, structure an analytical approach, and make evidence-based decisions
• Cross-functional collaboration skills with Product and Engineering teams in an agile environment
• Experience briefing a lifecycle, CRM, or demand generation team on product-driven campaigns
• Excellent written communication—you can translate complex platform behavior into crisp, buyer-centric messaging and equally clear internal briefs
• High standards for your own work; you proactively identify the most important problems
• Familiarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms
• Experience with landing page optimization or conversion rate experimentation

Benefits

• Competitive compensation packages, including bonus and options
• Medical, Dental, and Vision benefits
• Paid Time Off, telecommuting, and matching 401(K)
• Support for continuing education
• Team offsites, social events, and extracurricular activities
• Snacks, drinks, and the occasional box of donuts