Performance Marketing Operations Manager, O&O Lead Generation

Role Overview

We’re scaling our Owned & Operated (O&O) call & lead generation engine and seeking a highly organized, detail-oriented, and data-driven Performance Marketing Operations Manager to support execution across our pay-per-call, pay-per-lead and CPA marketing programs.

What You Will Do

This is an individual contributor role focused on hands-on execution and operational excellence. You will help ensure programs run smoothly across all acquisition channels, set up campaigns and tracking, build and maintain detailed spreadsheets, and perform QA on data and systems.

Why It Might Be a Fit

You will be working in a fun start-up culture where you can take your skills to the next level. You will have the opportunity to drive operational excellence across pay-for-performance initiatives, help maximize lead quality, conversion performance, and revenue outcomes, and support scalable O&O lead generation programs.

Requirements

• 2–4 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
• Bachelor’s Degree minimum in a related field of study
• Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
• Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
• Strong experience in Excel/Google Sheets
• Basic understanding of HTML
• Experience with tracking, attribution, and data workflows
• Familiarity with lead gen or affiliate platforms
• Strong organization and attention to detail
• Ability to manage multiple projects independently

Benefits

• Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• Strong health plans
• Dental and vision premiums covered
• Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA