Head of Marketing Technology (MarTech) – Maternity cover

On Site Full TimeLondon, England, United KingdomBetway Group

Role Overview

The Head of Marketing Technology is responsible for driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology. This role ensures marketing technology delivers measurable outcomes across the full marketing lifecycle from acquisition through to retention, while operating within complex regulatory environments.

What You Will Do

Drive Revenue Growth & Player Value, Drive Real-Time Customer Engagement & Personalisation, Martech Strategy, Cross-Functional Leadership, Team & Capability Development

Why It Might Be a Fit

You’re someone who brings proven success driving marketing-led growth, deep understanding of player lifecycle, behavioural segmentation, and real-time engagement, strong experience in marketing measurement, attribution, and performance optimisation, ability to operate effectively across multiple markets with varying regulatory requirements, commercial mindset with a clear understanding of revenue drivers, strong stakeholder management, experience leading transformation and simplifying complex martech ecosystems

Requirements

  • Proven success driving marketing-led growth
  • Deep understanding of player lifecycle, behavioural segmentation, and real-time engagement
  • Strong experience in marketing measurement, attribution, and performance optimisation
  • Ability to operate effectively across multiple markets with varying regulatory requirements
  • Commercial mindset with a clear understanding of revenue drivers
  • Strong stakeholder management
  • Experience leading transformation and simplifying complex martech ecosystems

Benefits

  • Supergrowth is real here
  • Our learning and development programmes give you the tools, training and opportunities to level up fast
  • Your progress matters
  • Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career
  • Support that has your back
  • Our Employee Assistance Programme offers resources for you and your family
  • Add local benefit (not perks)

To apply for this job please visit myhcm.wd3.myworkdayjobs.com.


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