Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for ATW’s email marketing programs, marketing automation initiatives, performance reporting, and marketing analytics across Trailer World, ATW’s portfolio of trailer brands, and the Parts & Accessories business.

What You Will Do

Plan, build, execute, and optimize email marketing campaigns, manage marketing automation platforms, develop marketing performance dashboards, and provide recurring performance reporting.

Why It Might Be a Fit

This role requires a strong analytical skillset, experience with email marketing and marketing automation platforms, and proficiency in Excel and data visualization platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field
• 3-7 years of experience in digital marketing, marketing operations, email marketing, or marketing analytics
• Advanced proficiency in Excel
• Experience with data visualization platforms such as Looker Studio, Power BI, Tableau, or similar tools
• Experience with email marketing and marketing automation platforms
• Strong analytical skills
• Familiarity with Google Analytics, CRM platforms, and marketing reporting tools
• Understanding of digital marketing performance metrics and customer engagement strategies
• Strong project management and communication skills