Director of Digital Marketing

Role Overview

The Director of Digital Marketing will lead the development, execution, and optimization of BODYBAR’s digital marketing ecosystem while overseeing key marketing functions that support brand growth, franchisee success, and system-wide revenue objectives. This role drives measurable business growth through paid media, social strategy, search visibility, digital engagement, website conversion optimization, and performance analytics.

What You Will Do

Own the digital marketing strategy across paid search, paid social, email, SMS, local SEO, AEO, website conversion optimization, and emerging digital channels. Develop and execute channel-specific growth strategies that support member acquisition, engagement, brand awareness, new studio openings, and franchise development objectives.

Why It Might Be a Fit

This role requires a strategic, results-driven leader with 7+ years of experience in digital marketing, performance marketing, demand generation, or growth marketing leadership within a multi-location or franchise environment. The ideal candidate will have a strong understanding of website analytics, attribution modeling, conversion optimization, CRM marketing, and marketing technology ecosystems.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, performance marketing, demand generation, or growth marketing leadership within a multi-location or franchise environment.
• Experience supporting marketing initiatives for franchise or multi-location consumer brands strongly preferred.
• Demonstrated success managing paid media, digital acquisition channels, marketing analytics, and performance optimization initiatives.
• Proven experience developing digital marketing strategies that drive measurable business growth and customer acquisition.
• Experience managing agency relationships and holding external partners accountable for performance outcomes.
• Strong understanding of website analytics, attribution modeling, conversion optimization, CRM marketing, and marketing technology ecosystems.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, Point-of-Sale and CRM platforms, AI and business intelligence tools required.
• Demonstrated ability to translate complex performance data into actionable business recommendations.
• Prior people management required.

Benefits

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Training & development
• Wellness resources