Marketing Operations Specialist, Principal

Role Overview

The Marketing Communications Principal will lead strategy and execution for member communications required by health plan regulatory and legislative mandates, collaborating with a team of communicators to drive key client satisfaction and retention of Blue Shield members in California.

What You Will Do

Lead strategy and execution for member communications, assess B2B impacts of mandates, interpret emerging requirements, and drive continuous improvement through process optimization and governance enhancements.

Why It Might Be a Fit

This role requires a leader who is energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

• 10+ years of experience in marketing operations or a related field
• Proven track record of leading cross-functional teams and influencing enterprise strategy
• Strong understanding of regulatory requirements and communication implications
• Ability to translate complex regulatory requirements into scalable communication frameworks and implementation plans

Benefits

• Leadership development opportunities
• Continuous learning and growth
• Financial growth and development