Director of Demand Generation

Role Overview

We are seeking a hands-on, data-driven Director of Demand Generation who thrives as both a strategic leader and an individual contributor. This role is responsible for driving measurable pipeline, accelerating new customer acquisition, and supporting customer retention. You will lead our external SEO/SEM agencies, own content and event strategy, and partner cross-functionally with Sales, Product, and Support to ensure aligned go-to-market execution.

What You Will Do

Demand Generation & Pipeline Growth: Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI. Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes. Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel.

Why It Might Be a Fit

8+ years of progressive experience in B2B marketing, ideally in SaaS or technology. Proven ability to generate pipeline with measurable results. Deep expertise managing SEO/SEM programs and agency relationships. Strong content marketing background with the ability to write or oversee high-quality materials.

Requirements

• 8+ years of progressive experience in B2B marketing, ideally in SaaS or technology
• Proven ability to generate pipeline with measurable results
• Deep expertise managing SEO/SEM programs and agency relationships
• Strong content marketing background with the ability to write or oversee high-quality materials
• Experience planning and managing industry events and tradeshows
• Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling
• Ability to work both strategically and hands-on as an individual contributor
• Strong communication, project management, and cross-functional collaboration skills
• Demonstrated ability to thrive in a fast-paced, high-accountability environment

Benefits

• Equal Employment Opportunity
• Disability Accommodation
• Pay Transparency Nondiscrimination