Strategic Associate Marketing Manager

Role Overview

You will be the embedded marketing lead supporting integrated campaign planning and execution across key Sherwood brand priorities. This role goes beyond digital media coordination and will act as a central hub across briefs, shoots, creative development, approvals, launch planning, social execution, and partner management.

What You Will Do

Lead end-to-end execution of integrated marketing campaigns across key brand and marketing moment initiatives, including planning, timelines, shoot coordination, approvals, launch readiness, and post-launch follow-up. Act as the social media manager for the brand, owning channel planning and execution across campaigns.

Why It Might Be a Fit

We’re looking for someone with strong marketing judgment, excellent communication skills, and the ability to manage multiple complex workstreams at once. This person should be equally comfortable driving day-to-day execution and contributing to bigger-picture campaign planning, while confidently managing partners and ensuring a high standard of creative and operational excellence.

Requirements

• Post-secondary education or related experience in Marketing, Business, Communications, or a related field
• 5+ years of experience in integrated marketing, brand marketing, content, social, or campaign management
• Proven experience leading multi-stakeholder marketing initiatives from brief through launch, including managing timelines, approvals, and cross-functional dependencies
• Strong creative judgment and experience providing feedback across video, photography, social, copy, and retail/point-of-purchase assets
• Experience working with external agencies, creators, production vendors, and internal partners to deliver campaigns and content at a high standard
• Strong social media and content execution experience, including channel management, calendar planning, posting workflows, community management, and the ability to support real-time brand activity across evenings, weekends, and campaign launches
• Excellent organizational and project management skills, with the ability to handle multiple priorities and adapt quickly to changing business needs
• Strong written and verbal communication skills, with confidence managing senior stakeholders and external partners
• Ability to identify risks, solve problems proactively, and recommend next steps when projects shift or issues arise

Benefits

• Comprehensive benefits
• Retirement programs
• Performance incentives
• Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities
• Product discounts
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families