Product Marketing Manager

Role Overview

As a Product Marketing Manager, you will craft the narrative for Candid Health’s product roadmap and articulate the differentiated benefit we bring to our customers. You will work on highly impactful and visible outcomes, designing and building something exciting and new in a customer-centric, scalable, value-driven, and highly collaborative way.

What You Will Do

You will partner with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs. You will plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement.

Why It Might Be a Fit

You will build the product marketing function from the ground up, establishing scalable program elements. You will research and identify industry best practices, market trends, and competitive insights, and design winning positioning frameworks, value propositions, and messaging.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3 to 6 years of experience in Product Marketing (PMM) roles in the Enterprise B2B space
• Experience building and maintaining successful go-to-market strategies and launch plans for enterprise SaaS products
• Well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies
• Excellent cross-functional influence and a builder’s mindset
• Clear and concise communication skills

Benefits

• Equity
• Sales incentives
• Employee benefits