Martech Lead

On Site Full TimeNew York, New York, United StatesCapgemini

Role Overview

Develop and maintain the enterprise marketing technology vision, strategy, and roadmap aligned with firmwide business objectives. Lead strategic assessments of marketing platforms, customer engagement tools, data solutions, and emerging technologies.

What You Will Do

Drive optimization and integration of core marketing platforms, create business cases for investments in marketing automation, customer data platforms, AI-driven marketing capabilities, and analytics solutions. Partner with Data, Analytics, and Technology teams to develop customer-centric marketing capabilities.

Why It Might Be a Fit

Serve as a trusted advisor to senior marketing executives and business leaders, facilitate executive workshops and strategic planning sessions, and present recommendations, roadmaps, and performance metrics to executive leadership.

Requirements

  • Develop and maintain the enterprise marketing technology vision, strategy, and roadmap
  • Lead strategic assessments of marketing platforms, customer engagement tools, data solutions, and emerging technologies
  • Create business cases for investments in marketing automation, customer data platforms, AI-driven marketing capabilities, and analytics solutions
  • Partner with Data, Analytics, and Technology teams to develop customer-centric marketing capabilities
  • Serve as a trusted advisor to senior marketing executives and business leaders

Benefits

  • Paid time off based on employee grade
  • Company paid holidays
  • Personal Days
  • Sick Leave
  • Medical, dental, and vision coverage
  • Retirement savings plans
  • Life and disability insurance
  • Employee assistance programs

To apply for this job please visit careers.capgemini.com.


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