Marketing Automation Product Owner

Role Overview

The Marketing Automation Product Owner is responsible for defining, evolving, and delivering Salesforce Marketing Cloud capabilities that enable personalized, data-driven customer experiences aligned to the Caterpillar brand and strategic priorities. This role sits within the Marketing Automation & Services team of Cat Digital and partners closely with product, engineering, data, and marketing teams to deliver scalable, omni-channel marketing solutions across the enterprise.

What You Will Do

Define and prioritize the Marketing Automation roadmap aligned to business goals and customer engagement strategy, own, maintain, and prioritize the product backlog based on business value and strategic impact, and participate in Agile ceremonies (sprint planning, daily scrums, reviews, retrospectives) and ensure delivery against commitments.

Why It Might Be a Fit

Typically a Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field, experience as a Product Owner, Business Analyst, or similar role, and experience working with Agile methodologies and delivery teams.

Requirements

• Typically a Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field
• Experience as a Product Owner, Business Analyst, or similar role
• Experience working with Agile methodologies and delivery teams
• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) preferred
• Working knowledge of Sales Cloud (contacts, leads, opportunities) and Salesforce ecosystem
• Strong understanding of marketing automation, personalization, and omni-channel engagement
• Experience with backlog management tools (e.g., Azure DevOps, Jira)
• Strong communication, organization, and stakeholder management skills
• Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant) preferred
• Experience working in complex enterprise environments with cross-functional dependencies
• Familiarity with data integration, identity management, and digital tracking (cookies, devices, etc.)
• Experience supporting large-scale campaign execution and personalization
• Exposure to emerging marketing channels and technologies (e.g., AI, conversational messaging like WhatsApp)

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement