Demand Generation Lead

Role Overview

The Demand Generation Lead will design, execute, and optimize integrated demand generation campaigns across various channels to generate qualified pipeline for myQ Enterprise. This role will partner with Sales to activate intent- and signal-based outreach plays and ensure seamless MQL handoff and lead routing through Salesforce. The Demand Generation Lead will also build and maintain campaign performance dashboards and reporting cadences to provide real-time visibility into pipeline contribution and MQL volume.

What You Will Do

Design and execute integrated demand generation campaigns, own campaign build and execution within HubSpot, develop and execute ABM programs, partner with Sales to activate intent- and signal-based outreach plays, build and maintain campaign performance dashboards, and run continuous A/B testing and experimentation programs.

Why It Might Be a Fit

This role requires a strong background in B2B demand generation, proficiency in HubSpot and Salesforce, and experience in warehouse, logistics, or SaaS start-up environments. The ideal candidate will be able to translate technical and operational concepts into compelling business value for enterprise buyers and build and maintain buyer intelligence and account mapping capabilities.

Requirements

• Bachelor’s degree in marketing, Business, or a related field
• 5–8+ years of B2B demand generation experience
• Demonstrated proficiency in HubSpot and Salesforce
• Warehouse, Logistics/Supply chain or SaaS start up experience is highly preferred

Benefits

• Comprehensive benefits package
• 401k contribution
• Short-term incentive plan