Role Overview
The Lifecycle Marketing Manager will own the partner acquisition funnel from lead generation to signed partnership, building nurture programs, working with Sales, and tracking conversion and lead quality.
What You Will Do
The role involves building and running lead nurture programs, working closely with Sales, owning funnel tracking and data quality, and setting up and running A/B tests to improve conversion.
Why It Might Be a Fit
The ideal candidate will have experience in B2B lifecycle marketing, CRM, or demand generation marketing, with a track record of nurture programs and clear, persuasive email copy.
Requirements
- Experience in B2B lifecycle, CRM or demand generation marketing within a sales-led funnel
- Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud or Marketo
- Strong SQL skills
- A track record of partnering closely with Sales on handoff rules, follow-up and email cadences
- A strong grasp of funnel tracking, lead scoring, routing and attribution
- A solid understanding of email performance and deliverability
- Hands-on experience using AI tools to build smarter, more personalized nurture programs
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness program
- Visa sponsorship
- Relocation assistance
To apply for this job please visit www.playlist.com.
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