Senior Demand Generation Manager, North America (Commercial & Mid-Market)

Role Overview

We’re looking for a Senior Demand Generation Manager to lead demand generation for our North America commercial and mid-market segment. This person will own the regional demand strategy and execution across integrated campaigns, digital programs, and ABM-lite/account-based plays initiatives designed to drive pipeline, accelerate opportunities, and support revenue growth.

What You Will Do

Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals. Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.

Why It Might Be a Fit

You’ll thrive in this role if you are equal parts strategic and hands-on: someone who can build the plan, align stakeholders, launch campaigns, optimize performance, and clearly connect marketing activity to pipeline and revenue outcomes.

Requirements

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
• Strong experience supporting commercial, mid-market, or growth segments in North America.
• Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
• Experience partnering closely with sales teams and translating commercial goals into marketing plans.
• Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration.
• Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
• Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
• Excellent project management and communication skills.
• Able to influence cross-functional teams and work effectively across functions and levels.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• HSA/FSA
• Remote Work Environment
• Flexible Time Off
• Paid Company Holidays
• Parental Leave
• Variable Bonus Plan dependent on your role
• Stock grant opportunities dependent on your role
• 401(k) with Company Match