Digital Marketing Specialist

Role Overview

We are looking for a highly organised and enthusiastic Digital Marketing Specialist to help maximise the performance and impact of Minelab’s organic content across global social media and email marketing channels.

What You Will Do

Developing and executing global organic social media strategies, managing and scheduling organic content, planning and setting up email marketing campaigns, and monitoring and reporting on organic social media and email performance.

Why It Might Be a Fit

You will be an experienced digital marketing professional with a strong background in organic social media, email marketing and content performance, and be confident working across global teams and able to use data and insights to improve engagement across multiple markets.

Requirements

• Degree in Marketing, Communications or a related field
• 6+ years’ experience in social media, content marketing or digital marketing
• Experience managing organic social media platforms such as Facebook, Instagram, TikTok and YouTube
• Hands-on experience with social media management, CMS and email marketing platforms such as HubSpot or Salesforce
• Strong understanding of content strategy, campaign planning and multi-channel execution
• Excellent written and verbal communication skills with strong attention to detail
• Experience working with cross-functional and/or global marketing teams
• Basic knowledge of design principles and tools such as Adobe Creative Suite or Canva

Benefits

• Generous PTO
• Medical, Dental and Vision Insurance
• 401K