Senior/Lead Growth Manager | Performance Marketing & E-commerce

Role Overview

You will be responsible for our online D2C growth, performance marketing, and e-commerce strategy, leading a team of 3 people. You will drive sales growth through campaign planning and implementation, optimize profitability, and lead CRO initiatives.

What You Will Do

Develop and optimize product portfolio and pricing strategy, lead performance marketing across all channels, drive sales growth through campaign planning and implementation, and continuously optimize the homepage, category pages, and product detail pages.

Why It Might Be a Fit

You will have the opportunity to work cross-functionally with product, UX, and design to prioritize features and continuously improve the customer journey, checkout, and subscription experience. You will also have the chance to lead a team and develop employees.

Requirements

• 5-7 years of experience in performance marketing in an e-commerce environment with a focus on the DACH region
• Clear responsibility for acquisition channels and success-relevant KPIs
• Proven experience in managing and optimizing paid channels (e.g., Google, Meta)
• Strong analytical skills and the ability to translate data into clear priorities and measures
• Experience in cross-functional collaboration with product, marketing, and tech teams
• Fluent German and English

Benefits

• Direct trade relationships with coffee farmers worldwide
• Fair prices far above the world market
• Respectful treatment of all parties involved in the supply chain
• Investment in coffee-growing regions through the Coffee Circle Foundation e.V.
• Opportunity to work with a leading specialty coffee roaster in Germany