Senior Demand Generation Manager

Role Overview

We are looking for a Senior Demand Generation Manager to lead demand generation strategy, campaign planning, ABM execution, and pipeline creation for the UKI Enterprise and Mid-Market segments. This role is highly cross-functional and requires strong B2B SaaS demand generation experience, a clear understanding of ABM, and the ability to turn UKI GTM priorities into focused campaigns for larger, higher-value accounts.

What You Will Do

Own and evolve demand generation strategy for UKI Enterprise and Mid-Market segments. Build integrated campaigns across ABM, paid media, 1P events, webinars, content, email, direct mail, and outbound support. Translate UKI GTM priorities into clear campaign plans aligned to ICPs, personas, buying stages, and pipeline goals.

Why It Might Be a Fit

The ideal candidate has strong B2B SaaS demand generation experience, a clear understanding of ABM, and the ability to turn UKI GTM priorities into focused campaigns for larger, higher-value accounts. We are looking for a strategic partner to Marketing and UKI Sales stakeholders.

Requirements

• 5 – 7 years’ experience in demand generation, growth marketing, or B2B marketing, preferably in SaaS or technology.
• Proven experience building and running multi-channel demand generation campaigns for Enterprise and/or Mid-Market audiences.
• Strong understanding of ABM, including target account planning, sales alignment, campaign orchestration, and account progression.
• Proven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams.
• Track record of driving qualified pipeline and revenue impact through demand generation activity.
• Experience managing campaign budgets and optimising spend based on performance.
• Strong understanding of channels such as paid media, events, webinars, email, content, direct mail, outbound support, and ABM.
• Comfortable working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar.
• Strong analytical skills and the ability to turn campaign data into clear recommendations.
• Good understanding of funnel metrics, including MQLs, SQLs, pipeline, conversion rates, CAC, ROI, account engagement, and revenue contribution.
• Able to create clear campaign briefs, sales plays, reporting, and stakeholder updates.
• Strong communication and stakeholder management skills.
• Comfortable balancing strategic planning with practical campaign delivery.
• Experience working in fast-paced, scaling environments.

Benefits

• Inclusive community of brilliant, diverse people
• Supportive workplace
• Opportunities for growth and development
• Competitive salary and benefits
• Equity or stock options
• Flexible working hours
• Remote work options
• Paid holidays and time off
• Wellness programs
• Professional development opportunities