Marketing Manager

Role Overview

The Marketing Manager is responsible for executing marketing strategies at the regional or business level, ensuring alignment with enterprise marketing direction while addressing local market needs. This role reports to the Director of Marketing and partners closely with business leaders and Marketing Operations to plan, execute, and optimize marketing initiatives that drive customer acquisition, engagement, and retention.

What You Will Do

Plan and execute marketing campaigns aligned with enterprise strategy and regional business needs. Execute strategies to drive lead generation, customer acquisition, and retention. Guide and/or execute digital marketing initiatives including social media, email campaigns, and digital content.

Why It Might Be a Fit

This role requires a strong analytical skills with the ability to interpret data and translate insights into strategy. Excellent communication, relationship-building, and presentation abilities are also required.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 3-5+ years of progressive marketing experience
• Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs
• Strong analytical skills with the ability to interpret data and translate insights into strategy
• Excellent communication, relationship-building, and presentation abilities
• Highly organized with the ability to manage multiple markets and priorities simultaneously