Marketing Manager STEM Revenue Optimization & Pipeline Management

Role Overview

The Marketing Manager, Revenue Optimization & Pipeline Management is responsible for optimizing the performance of Stem’s enrollment-focused marketing investments and driving greater efficiency across the lead-to-enrollment funnel.

What You Will Do

The Marketing Manager partners closely with Sales, Digital Marketing, Customer Experience, Data & Analytics, external lead generation partners and agency partners to ensure marketing investments translate into measurable enrollment outcomes.

Why It Might Be a Fit

This role provides ongoing visibility into pipeline health, lead quality, conversion performance, channel effectiveness and return on marketing investment while supporting data-driven decision making across the Stem commercial organization.

Requirements

• Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
• Develop and maintain lead governance processes, workflows, service-level agreements and routing standards to improve lead quality and conversion outcomes.
• Monitor funnel performance across all stages of the customer journey to identify opportunities for increased efficiency and enrollment growth.
• Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression and conversion performance.
• Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
• Recommend prioritization strategies based on lead quality, conversion propensity and revenue impact.
• Monitor and evaluate the performance of enrollment-focused marketing investments across paid media, lead generation partnerships, referral programs and customer acquisition initiatives.
• Develop performance frameworks that connect marketing investments to enrollment outcomes, revenue contribution and business growth objectives.
• Analyze channel effectiveness, cost efficiency and conversion performance to maximize return on marketing investment.
• Identify opportunities to improve allocation of marketing resources based on performance data and business priorities.
• Support annual planning, forecasting and investment optimization activities.
• Provide recommendations to improve marketing efficiency, scalability and revenue impact.
• Serve as a key marketing liaison for lead generation partners and external agencies supporting enrollment acquisition efforts.
• Monitor partner performance against agreed KPIs, lead quality benchmarks and enrollment objectives.
• Coordinate regular business reviews with internal stakeholders and external vendors.
• Support optimization initiatives with external partners to improve lead volume, lead quality, cost efficiency and conversion outcomes.
• Ensure consistent reporting methodologies, performance expectations and operational alignment across all acquisition partners.
• Develop dashboards, scorecards and reporting frameworks that provide visibility into lead generation, pipeline performance, conversion rates, enrollment outcomes and ROI.
• Analyze customer acquisition data to identify trends, opportunities and operational challenges.
• Deliver actionable insights and recommendations that support executive decision-making.
• Establish and maintain KPI frameworks aligned to customer acquisition, enrollment growth, pipeline progression and revenue performance.
• Track marketing attribution and channel contribution across acquisition and enrollment activities.
• Support data integrity, reporting accuracy and measurement consistency across platforms and stakeholders.
• Partner closely with Sales, Digital Marketing, Customer Experience, Analytics, Finance and Commercial Leadership teams to align performance objectives and business priorities.
• Coordinate efforts across internal stakeholders to improve marketing-to-sales alignment and enrollment performance.
• Facilitate communication and action planning around key pipeline trends, risks and opportunities.
• Support continuous improvement initiatives focused on customer acquisition effectiveness and operational excellence.
• Build strong partnerships across the organization to create a performance-driven, data-informed operating model.

Tagged as: Pipeline Management