Growth (Lifecycle Marketing)

Role Overview

You’ll own the customer journey from consideration to checkout, turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You’ll do it through email and in-product messaging, driven by what users actually do, not what we hope they’ll do.

What You Will Do

Build and optimize lifecycle journeys, own the promotional and engagement calendar, cut churn, and develop a behavioral segmentation framework.

Why It Might Be a Fit

A few years in lifecycle, CRM, or retention marketing, with a combination of creativity and an obsession with real numbers, retention, churn, LTV, and free-to-paid conversion.

Requirements

• A few years in lifecycle, CRM, or retention marketing
• A combination of creativity and an obsession with real numbers, retention, churn, LTV, and free-to-paid conversion

Benefits

• Competitive compensation with meaningful upside
• Company card for food, coffee, tools, and anything that helps you operate at a high level
• Daily team lunch and dinner at the office
• Unlimited workspace budget
• Real ownership and impact from day one
• Visa sponsorship and relocation assistance
• Superannuation paid on top of total comp