Growth Marketing Lead

Role Overview

Democracy Docket is seeking a Growth Marketing Lead to drive marketing strategy across newsletter products, paid membership, events, and brand awareness. The role involves executing marketing strategies, leveraging tech stack, and partnering with the Audience Growth team.

What You Will Do

Lead email marketing campaigns, develop conversion-focused copy, adapt marketing copy to breaking news moments, drive free-to-paid conversion, and build copy for lifecycle campaigns.

Why It Might Be a Fit

The ideal candidate has at least 5 years of experience in marketing, strong copywriting skills, and experience building email campaigns in an ESP. They should be comfortable analyzing campaign performance and running A/B tests.

Requirements

• At least 5 years of experience in marketing, growth or lifecycle roles
• Strong copywriter who can match a defined brand voice
• Experience building email campaigns in an ESP, like HubSpot
• Comfortable analyzing campaign performance and running A/B tests
• Familiarity with Google Analytics and Google Tag Manager, preferred but not required
• Proven ability to employ email marketing tactics to convert free audiences to paid
• Organized, detail-oriented self-starter who can juggle multiple concurrent campaigns and deadlines
• Collaborative, team player who can give clear creative direction and work across teams
• Passion for politics, news and/or voting rights and democracy

Benefits

• Merit-based annual bonus eligibility
• 100% employer-paid medical, dental, and vision premiums for employees
• 401(k) with 6% company match, available after 3 months
• Commuter benefits to help with daily travel
• Generous paid time off, including 18 days of PTO per year, 10 paid Health & Wellness days annually, 2 paid personal days annually, and 11 paid holidays