Customer Growth Strategy Lead (CRM, Loyalty, Audience)

Role Overview

As a Customer Growth Strategy Lead, you will be the architect of the client’s relationship strategy, owning the Loyalty and Audience agenda and translating goals into sophisticated, data-driven relationship (CRM) roadmaps.

What You Will Do

You will own the end-to-end loyalty narrative for the client, define customer agendas, develop loyalty propositions and customer experience strategies, analyze customer behavior, and critically analyze strategy effectiveness.

Why It Might Be a Fit

You will work with well-known brands, navigate complex corporate landscapes, and ensure that every interaction is a step toward long-term brand engagement. You will also have the opportunity to grow and develop your skills further with training, development, and certifications.

Requirements

• Seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies
• Full-funnel architect with a deep understanding of CRM and marketing automation
• Ability to explain complex data and information in an easy and understandable manner to senior client leadership
• Proactive approach to tasks and ability to distinguish between theoretical strategy and immediate action
• Natural networker who brings together different disciplines and specialists to deliver a unified vision

Benefits

• Contribution to your health through the OpenUp platform
• Multisport programme
• Certified B Corp and Climate Neutral since 2021
• Global annual DEPT Cares Month
• Training, development, and certifications