Performance Marketing Specialist

Role Overview

We are seeking a Performance Marketing Specialist to lead and track paid campaigns and acquisition of new leads with primary focus on lead generation for the B2B brands. The role involves managing Google Ads and Meta Ads campaigns, handling tracking, pixels, GA4, GTM, conversion events, and audiences.

What You Will Do

Manage Google Ads and Meta Ads campaigns, handle tracking, pixels, GA4, GTM, conversion events, and audiences. Optimize B2C campaigns for sales, renewals, upsells, and remarketing. Develop lead-generation campaigns for different company brands.

Why It Might Be a Fit

The company is offering competitive remuneration, opportunity to join a vast growing leading in the cybersecurity field, participation in diverse and interesting projects, and a dynamic and fast pace environment.

Requirements

• Degree in Marketing, Business, Communications, or related field (Bachelor’s required; Master’s preferred)
• 2+ years broader marketing experience (brand, CRM, content, or product marketing) in addition to paid acquisition expertise
• Experience in managing paid acquisition (Google Ads, Meta Ads) for B2C and B2B campaigns
• Proven experience optimizing campaigns for sales, renewals, upsell and remarketing
• Experience building and scaling lead-generation funnels for multiple brands
• Strong grasp of KPI measurement and optimisation: CPL, CPA, CAC, ROAS, conversion rate, budget pacing
• A/B testing experience for creatives, copy variants and landing pages
• Ability to collaborate with marketing ops/creative teams to deliver high-converting landing pages and assets
• Results-oriented mindset with attention to budget management and pacing
• Excellent communication and cross-functional coordination skills
• Ability to forecast expected growth and key metrics (e.g., installs, leads, revenue) for a given budget, with scenario modeling and clear assumptions

Benefits

• Competitive remuneration
• Opportunity to join a vast growing leading in the cybersecurity field
• Participation in diverse and interesting projects
• Dynamic and fast pace environment