Digital Marketing Manager

Role Overview

Our marketing team drives the international visibility of VisiConsult forward and develops our digital communication in a targeted manner. The Digital Marketing Manager combines strategic thinking, digital expertise, and a hands-on mentality. The role is responsible for developing the digital marketing strategy, building scalable digital campaign and lead generation structures, and supporting internationalization through digital measures and cross-channel communication.

What You Will Do

The Digital Marketing Manager will be responsible for developing the digital marketing strategy, building scalable digital campaign and lead generation structures, and supporting internationalization through digital measures and cross-channel communication. The role will also involve responsibility for the continuous development of the website as a sales, brand, and information platform, as well as independent creation and maintenance of landing pages within existing CMS structures.

Why It Might Be a Fit

The ideal candidate will have several years of experience in digital B2B marketing, ideally in the industrial or technical field, and good knowledge in areas such as website management, creation of landing pages, SEO, social media, newsletter/e-mail marketing, and analytics & tracking.

Requirements

• Several years of experience in digital B2B marketing, ideally in the industrial or technical field
• Experience with CMS systems as well as digital campaigns and content structures
• Good knowledge in areas such as website management, creation of landing pages, SEO, social media, newsletter/e-mail marketing, and analytics & tracking
• Hands-on mentality with high self-responsibility as well as the ability to drive topics pragmatically and solution-oriented forward
• Structured and independent working style combined with communication strength and organizational skills
• Confident appearance in an international environment

Benefits

• Perspectives diversity through a large variety of industries and customers
• An international and collegiate working environment
• Flexible working model – optimal compatibility of private life and profession
• Individual further education as well as quarterly feedback and development conversations
• Various career models (specialist, expert, and/or leadership career) tailored to your individual strengths and ambitions
• Over-regulatory contributions to occupational pension provision as well as corporate benefits platform with exclusive employee discounts for numerous shops
• Mobility at us: company bike leasing and charging options for e-bikes and e-cars as well as parking spaces directly on and around our company premises
• For health: Hansefit membership, ergonomic workstations as well as changing offers through the occupational health promotion
• Coffee specialties, tea offer, regional fruit basket, and our Quooker provides hot, still, or sparkling water at all times – without plastic bottles