VP Marketing (m/w/d)

Role Overview

We are looking for a strategically strong and data-driven personality as VP Marketing (m/w/d) to take over complete entrepreneurial responsibility for our global marketing organization. You will be responsible for our three central pillars: market-specific content & events, a powerful demand generation & growth team, and our design & sales enablement team.

What You Will Do

You will be responsible for marketing as a standalone business function, including budget ownership, OKR responsibility, resource allocation across all disciplines, and direct reporting line to executive leadership. You will lead and coach a global team of over 20 experts and develop frameworks for measuring marketing effectiveness and attribution.

Why It Might Be a Fit

You will have the opportunity to work in a highly motivated team, enjoy an exciting start-up atmosphere with flexibility, and benefit from a lot of flexibility by freely allocating your work, working from home, and taking 30 days of vacation.

Requirements

• You have already led a complete, international marketing organization on VP or head-of-level with direct budget responsibility across all disciplines (brand, demand gen, content, enablement), your own OKR set, and measurable impact on pipeline, revenue, and growth.
• You bring at least 10 years of experience in B2B marketing leadership positions, ideally in the marketplace, SaaS, or platform environment.
• You have experience in leading international organizations and understand how to perfectly balance central functions with local implementation.
• You have achieved measurable success in demand generation, performance marketing, and marketing automation on a global level.
• You have a deep understanding of marketing analytics and frameworks for measuring success along the entire funnel.
• You have fundamental knowledge in paid media channels, digital customer journeys, and data-driven campaign optimization.
• You are a strong communicator and work confidently on C-level and cross-functionally with various teams.
• You combine a strategic mindset with a hands-on mentality, drive results directly, and make them measurable, and know how to prioritize across multiple disciplines without getting lost in one domain.
• You have excellent German and English language skills.

Benefits

• Company culture: Become part of a highly motivated team and enjoy an exciting start-up atmosphere with flexibility.
• Flexibility: Benefit from a lot of flexibility by freely allocating your work, working from home, and taking 30 days of vacation.
• Fitness: Stay fit and train for free with EGYM Wellpass in thousands of sports and health facilities across Germany or use our in-house fitness studio with all EGYM equipment.
• Atmosphere: Enjoy the start-up atmosphere in a highly motivated and very interdisciplinary team.
• Flexible budget: Use 60€ per month flexibly for public transportation and meal allowance.
• Feedback culture: Develop yourself further through regular feedback and become part of a team where your ideas are heard.
• bAV: Secure yourself through our attractive company pension plan.
• Bike leasing: Stay fit and healthy through our bike leasing offer.
• Benefit portal: Use a variety of discounted offers, from fashion to leisure (e.g. discounted concert or musical tickets), in our benefit portal.
• Events: Celebrate our successes with us at various team events & office parties and get to know the different departments.
• Mentoring program: Use our self-organized mentoring platform to share knowledge and grow together across teams and locations.
• Coffee & fruit: Enjoy free coffee, tea, and fresh fruit in our modern, air-conditioned office and relax on our large terrace during your lunch break.