Director, Demand Generation Excellence

Role Overview

The Director of Demand Generation Media Excellence will join the Growth Marketing Organization and report into the Sr. Director Franchise Media. This hybrid role will be responsible for pushing forward demand generation media capabilities across all franchises. The team will partner with data-driven demand generation media buyers, specializing in media across PC, console, and mobile.

What You Will Do

Responsibilities include partnering with platforms to prioritize demand generation media features, developing EA strategies to optimize outcomes from media platform evolutions, and setting channel execution standards.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in brand media, managing demand creation and demand conversion across PC, console, and mobile games, and 5+ years of influencing senior leaders.

Requirements

• 10+ years’ experience in brand media, managing demand creation and demand conversion across PC, console and mobile games
• 5+ years of influencing senior leaders
• Experience managing AAA game media budgets
• Ownership, accountability & ability to solution complex problems
• In-depth understanding of user acquisition algorithms, Measurements, and creative best practices
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Passion/knowledge for video games

Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k)
• Vacation (3 weeks per year to start)
• 10 days per year of sick time
• Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child
• Extended health/dental/vision coverage
• Life insurance
• Disability insurance
• Retirement plan