Content Marketing Manager

Role Overview

As Content Marketing Manager, you will be responsible for the entire content area at Elektrovorteil, from strategic planning to implementation. You will work closely with the management and performance marketing teams to create strong content, clear messages, and consistent brand presence.

What You Will Do

Your main responsibilities will include planning, creating, and maintaining content for the website, blog, and landing pages, as well as developing an editorial calendar and consistent content structures. You will also be responsible for keyword research and content optimization, technical SEO understanding, and monitoring and adapting to developments in Generative Engine Optimization (GEO).

Why It Might Be a Fit

This role requires a solid understanding of SEO, a feeling for how content performs organically, and the ability to think strategically and operate. You will have the opportunity to work independently, create content concepts and creative campaign ideas, and collaborate directly with management.

Requirements

• Planning, creation, and maintenance of content
• Keyword research and content optimization
• Technical SEO understanding
• Monitoring and adaptation to developments in Generative Engine Optimization (GEO)
• Management and further development of social media channels
• Development of channel-specific formats and visual language
• Community interaction and monitoring of relevant channels
• Development of content concepts and creative campaign ideas
• Creation of briefings for creatives
• Testing and further development of hooks, formats, and messages based on performance data

Benefits

• Flexible work (remote)
• Opportunities for further development in a growing team
• Direct collaboration with management and real ownership over the content area
• Flat hierarchies, short decision-making processes, and a growing team