Marketing Director Brand Strategy

Role Overview

The Marketing Director leads brand strategy development and implementation, leading strategic target definition, insights, sizing, strategic communication planning, and development of brand strategy initiatives. They will lead a team of brand team members to be customer advocates with a strong appreciation and understanding of needs and desires.

What You Will Do

Leads identification of strategic target segments, sizing, and needs assessment, concept development and qualification, campaign strategy & idea development, creative and content development, and market research.

Why It Might Be a Fit

Requires 10+ years of experience in marketing or retail leadership positions, marketing expertise, and proven ability to communicate a clear and compelling vision. Must be a flexible and nimble leader with strong interpersonal skills to create a feeling of energy and excitement around shared goals and values.

Requirements

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field
• 10+ years of experience in marketing or retail leadership positions
• Marketing expertise, including branding, creative development, communications strategy, consumer research and analytics
• Proven ability to communicate a clear and compelling vision, gaining buy-in at all levels in a matrix organization
• Flexible and nimble leader with the ability to effectively communicate and mobilize thinking and resources in a fast paced retail environment
• Proven team leadership skills including coaching and mentoring
• Proven business leadership skills managing several external suppliers, partners, and agencies
• Ability to travel up to 25% of the time

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Employee discounts