CRM & Marketing Automation Manager

Role Overview

INDIBA is seeking a CRM & Marketing Automation Manager to own the CRM ecosystem end-to-end and establish it as the company’s single source of truth for customer data, segmentation, automation, and revenue insights. This role will play a key part in driving B2B eCommerce growth, using customer data, segmentation, and personalization to build targeted promotional strategies and automated journeys that increase engagement, repeat purchases, and lifetime value.

What You Will Do

Own and govern the global CRM, including data structure, lifecycle stages, properties, lists, and workflows. Build and maintain unified Customer 360 profiles across all customer touchpoints. Manage CRM integrations with internal systems (ERP, LMS, mobile app, website, eCommerce, service tools).

Why It Might Be a Fit

5+ years experience managing a CRM platform in a B2B environment. Hands-on experience with HubSpot, including workflows, lists, properties, segmentation, and email automation. Proven experience supporting B2B eCommerce growth through CRM, personalization, and lifecycle marketing.

Requirements

• 5+ years experience managing a CRM platform in a B2B environment
• Hands-on experience with HubSpot, including workflows, lists, properties, segmentation, and email automation
• Proven experience supporting B2B eCommerce growth through CRM, personalization, and lifecycle marketing
• Strong understanding of customer segmentation, personalization, and promotional strategy
• Experience building automated campaigns tied to purchase behavior and customer lifecycle
• Data-driven mindset with strong attention to detail
• Comfortable working cross-functionally in a global, multi-region organization

Benefits

• Permanent, full-time position
• Competitive compensation package aligned with experience
• Company car and tools required for the role
• Ongoing product training and professional development
• Opportunity to work in a growing, innovative and international company
• Collaborative and dynamic work environment with strong cross-functional interaction
• The opportunity to be part of a brand committed to science, innovation and improving quality of life