Marketing Manager, FT Live (12-month Parental Cover)

Role Overview

As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s high-profile events portfolio. You will be responsible for developing and driving strategic marketing plans, identifying and engaging target audiences, and delivering compelling campaigns that maximise attendance, delegate revenue and sponsorship opportunities.

What You Will Do

Develop and implement data-driven, multi-channel marketing strategies to increase event awareness, reach, delegate attendance and sponsorship revenue. Lead the development of value propositions and audience messaging aligned to FT Live’s brand and event objectives.

Why It Might Be a Fit

We are looking for a highly organised and collaborative individual with 4-5+ years’ B2B or B2C marketing experience, ideally within events, media or agency environments. You will have a strong strategic and commercial mentality, balancing creative thinking with analytical decision-making.

Requirements

• 4–5+ years’ B2B or B2C marketing experience, ideally within events, media or agency environments
• Proven experience building and engaging audiences through multi-channel marketing campaigns
• Strong strategic and commercial mentality, balancing creative thinking with analytical decision-making
• Excellent copywriting and communication skills, with the ability to craft compelling audience messaging
• Strong understanding of digital marketing channels including email, social media, SEO and paid media
• Experience using CRM systems, marketing automation platforms and analytics tools including Google Analytics
• Experience creating and optimising digital content, including HTML tags, meta descriptions and keyword research
• Comfortable using marketing technologies and software tools to support targeting, automation and campaign performance
• Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment
• Strong collaborator management and collaboration skills, with the ability to work effectively across cross-functional teams

Benefits

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community