Senior Director, Marketing Technology & Media Operations

Role Overview

Lead the end-to-end marketing enablement ecosystem across media attribution, tracking and tagging frameworks, deep linking architecture, marketing landing pages, and subscription purchase flows. Partner with Acquisition and Growth Marketing, Product, Data, Engineering, Brand, Design, Finance, and Business Strategy teams to ensure that marketing experiences are measurable, personalized, scalable, and optimized for conversion across web, mobile, connected TV, and partner platforms.

What You Will Do

Lead attribution and measurement framework, define and manage multi-touch attribution strategy, lead implementation and optimization of attribution platforms and measurement tools, ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance, and drive incrementality testing and marketing performance experimentation.

Why It Might Be a Fit

12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses, 5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment, and deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance.

Requirements

• 12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses
• 5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment
• Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance
• Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement
• Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels
• Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teams
• Strong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar tools
• Experience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworks
• Experience leading experimentation and optimization within CMS-driven environments
• Strong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysis
• Proven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategies
• Strong leadership, communication, prioritization, and stakeholder management skills
• Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments

Benefits

• Annual discretionary bonus
• Medical/dental/vision insurance
• 401(k) plan
• Paid time off
• Other benefits in accordance with applicable plan documents