CRO Manager

Role Overview

We’re looking for a CRO Manager who will build the machine that runs tests at scale, owning Freebird’s entire experimentation program. This role is 100% remote and requires meaningful overlap with US working hours.

What You Will Do

You’ll design and operate a world-class CRO engine running 12+ experiments per month, with every test properly hypothesized, cleanly measured, and institutionalized when won. You’ll drive conversion rate and CAC efficiency, and optimize for first-order contribution margin.

Why It Might Be a Fit

If you think in test hypotheses, funnel economics, and contribution margin, and you’ve been waiting for the chance to build the program the right way, this role is for you.

Requirements

• 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment
• Proven experience building a CRO program from scratch
• Fluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalent
• Deep understanding of the full acquisition funnel: ad, landing page, offer, and checkout as one connected system
• Strong grasp of offer architecture including PPU sequencing, subscription framing, bump mechanics, and AOV levers
• Data literacy: statistical significance, clean test design, and the ability to read your own results without leaning entirely on Analytics
• Ability to write crisp, actionable briefs that unblock Design and Dev without handholding

Benefits

• Full ownership of the experimentation program from day one
• Real decision-making authority and a clear mandate to build
• Fast-moving, no-politics culture built for execution over process
• Opportunity to build something that scales with a 9-figure brand
• Make a visible impact by seeing your ideas tested, scaled, and tied directly to business growth