CRO Manager

Role Overview

We’re looking for a CRO Manager who will build and operate a world-class CRO engine, designing and implementing the full CRO operating system, and driving conversion rate and CAC efficiency across all paid media landing pages, funnels, and checkout flows.

What You Will Do

You’ll build the CRO Operating System, drive conversion rate and CAC efficiency, and own offer and funnel architecture, including designing, testing, and iterating on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing.

Why It Might Be a Fit

This role is for someone who thinks in test hypotheses, funnel economics, and contribution margin, and has been waiting for the chance to build the program the right way. You’ll have real decision-making authority and a clear mandate to build, and will make a visible impact by seeing your ideas tested, scaled, and tied directly to business growth.

Requirements

• 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment
• Proven experience building a CRO program from scratch, not just inheriting a mature one
• Fluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalent
• Deep understanding of the full acquisition funnel: ad, landing page, offer, and checkout as one connected system
• Strong grasp of offer architecture including PPU sequencing, subscription framing, bump mechanics, and AOV levers
• Data literacy: statistical significance, clean test design, and the ability to read your own results without leaning entirely on Analytics
• Ability to write crisp, actionable briefs that unblock Design and Dev without handholding

Benefits

• Full ownership of the experimentation program from day one
• Real decision-making authority and a clear mandate to build
• Fast-moving, no-politics culture built for execution over process
• Opportunity to build something that scales with a 9-figure brand
• Make a visible impact by seeing your ideas tested, scaled, and tied directly to business growth