Digital Marketing Specialist

Role Overview

Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics. Works closely with the Growth Team and Marketing Department to improve digital visibility, generate qualified leads, enhance website performance, and drive measurable business growth through data-driven marketing efforts.

What You Will Do

Manage and maintain website content, execute and optimize SEO and AI Search Optimization initiatives, manage paid digital advertising campaigns, track and analyze key digital marketing performance indicators, and develop and maintain digital marketing dashboards and reports.

Why It Might Be a Fit

Requires a strong understanding of SEO principles, keyword research, content optimization, and search performance analysis, as well as experience managing Google Ads and Meta advertising campaigns, and proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field
• 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field
• Experience managing Google Ads and Meta advertising campaigns
• Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis
• Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools