Marketing Manager

Role Overview

The Marketing Manager leads integrated marketing and product marketing efforts to strengthen Genova Diagnostics’ market position and drive provider awareness, engagement, and adoption across its advanced testing portfolio.

What You Will Do

Responsibilities include developing and executing integrated marketing and product marketing plans, leading multichannel marketing campaigns, managing lead generation initiatives, and overseeing campaign calendars and project timelines.

Why It Might Be a Fit

The ideal candidate will have a strong command of integrated marketing principles, campaign planning, content development, lead generation, and performance analytics, with experience supporting clinician audiences and provider education.

Requirements

• Bachelor’s degree in marketing, business, life sciences, healthcare, communications, or a related field
• 5–8+ years of progressive marketing experience
• Experience supporting clinician audiences, provider education, or scientifically grounded commercial messaging
• Strong command of integrated marketing principles, campaign planning, content development, lead generation, and performance analytics
• Experience with CRM platforms, marketing automation platforms, project management tools, and reporting dashboards

Benefits

• Competitive salary
• Benefits package
• 401(k) plan
• Health insurance
• Paid time off
• Professional development opportunities