Senior Marketing Operations Manager

Role Overview

Geotab is seeking a Senior Marketing Operations Manager to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams.

What You Will Do

As a Senior Marketing Operations Manager, your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams.

Why It Might Be a Fit

If you love technology, and are keen to join an industry leader, we would love to hear from you! You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab’s commercial growth.

Requirements

• 7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment
• Demonstrated experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale
• Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries
• Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions
• A strategic thinker with a hands-on, execution-oriented approach — comfortable operating at both the strategic and tactical level
• Deep, hands-on expertise in Marketo Engage, with strong knowledge of platform architecture, database management, and operational best practices
• Advanced proficiency in Salesforce CRM, including campaign influence, lead and contact management, and Marketo-Salesforce sync configuration
• Experience with LeanData for lead-to-account matching, routing, and attribution
• Experience with marketing attribution platforms such as Bizible (Marketo Measure), Rockerbox, or similar tools, with a strong understanding of multi-touch attribution models and how they inform marketing’s contribution to pipeline and revenue reporting
• Experience with 6sense or equivalent account intelligence and intent data platforms
• Familiarity with ZoomInfo or comparable data enrichment tools for database hygiene and lead enrichment workflows
• Comfort working with AI tools in a marketing operations context, with an openness to building AI-assisted workflows and reporting capabilities
• Strong analytical mindset with the ability to build, interpret, and act on complex funnel and pipeline data
• Excellent communication and stakeholder management skills — equally effective presenting to senior leadership or working through a technical integration with a RevOps engineer
• Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel
• Experience contributing to SLAs, funnel governance frameworks, and operational documentation

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program