Partnerships Marketing Manager, Music and Premium Subscriptions, APAC

Role Overview

Lead end-to-end marketing strategy for APAC Subscription partnerships, developing and executing joint GTM plans aligning YouTube Premium and Music with partner business objectives. Collaborate with partners’ cross-functional teams to understand internal mechanics and analyze partner-run initiatives to optimize user journeys.

What You Will Do

Identify, pilot, and expand net-new co-marketing opportunities, experiment with new distribution models, deep product-level integrations, and lifecycle marketing within partner platforms. Manage the APAC performance source of truth, tracking, analyzing, and reporting on partner initiative efficiency.

Why It Might Be a Fit

This is a high impact, full time role designed for a builder who can move between high level strategy and deep operational execution. The ideal candidate will have experience managing marketing initiatives across multiple markets within the digital landscape in APAC markets and knowledge of the subscription lifecycle, including trial to paid conversion, and Lifetime Value (LTV) optimization.

Requirements

• Bachelor’s degree or equivalent practical experience
• 6 years of experience in marketing working across one or more marketing fields
• Experience managing marketing initiatives across multiple markets within the digital landscape in APAC markets
• 10 years of experience in Marketing, with a focus on Partnerships, Growth, or Performance Marketing within the APAC region (preferred)