Product Marketing Manager

Role Overview

This position is responsible for the strategic marketing leadership, positioning, and lifecycle management of assigned imaging products and solutions. The Product Marketing Manager will work cross-functionally with Sales, Product Management, Medical Affairs, Training, and other internal stakeholders to ensure consistent, differentiated messaging across the customer journey and supports business objectives through effective portfolio strategy, competitive intelligence, and launch execution in a highly regulated healthcare environment.

What You Will Do

Develop and execute product marketing strategies for the assigned imaging portfolio, define and maintain clear product positioning, key messaging, and value propositions, lead go-to-market planning and execution for new product launches, and collaborate closely with internal stakeholders to ensure accurate, compliant, and effective communication of product features, clinical value, and economic benefits.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of imaging markets, clinical workflows, and customer needs, as well as experience working in regulated industries with an understanding of compliance and promotional regulations. The candidate will also have strong project management skills, excellent verbal, written, and presentation skills, and the ability to synthesize complex clinical, technical, and market information into clear messaging.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field
• 5 or more years of experience in product marketing, downstream marketing, or related commercial roles within medical devices, diagnostics, imaging, or healthcare
• Demonstrated experience developing go-to-market strategies, product positioning, and sales enablement tools
• Strong understanding of imaging markets, clinical workflows, and customer needs
• Experience working in regulated industries with an understanding of compliance and promotional regulations
• Strong project management skills with the ability to manage multiple priorities and cross-functional stakeholders
• Excellent verbal, written, and presentation skills

Benefits

• Competitive salary
• Continued personal development
• Diversity of talents coming from various horizons
• Equal Opportunity Employer
• Accommodations to applicants and employees with disabilities