Demand Generation Manager

Role Overview

The Demand Generation Manager is responsible for leading demand generation and revenue growth initiatives in the region. The role focuses on converting potential clients (MQLs) through marketing strategies, ensuring effective and tailored communication. This person can be responsible for playing a pivotal role in executing both paid and non-paid marketing campaigns and working closely with sales, content, and product marketing teams to align strategies and achieve revenue goals.

What You Will Do

Manage and optimize CRM workflows, oversee the execution of marketing campaigns, manage webinars end-to-end, analyze campaign performance data, and maintain strong relationships with key internal stakeholders.

Why It Might Be a Fit

Expertise in CRM systems, lead nurturing, segmentation, and customer journey development. Strong understanding of B2B demand generation, including email marketing, webinars, and A/B testing. Proficiency with marketing and analytics tools such as Google Workspace, Amplitude, Salesforce, and HubSpot.

Requirements

• Expertise in CRM systems (e.g., HubSpot)
• Lead nurturing, segmentation, and customer journey development
• Strong understanding of B2B demand generation
• Proficiency with marketing and analytics tools
• Experience in revenue marketing, demand generation, and managing end-to-end campaigns
• Fluent English

Benefits

• Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources
• Health insurance
• Flexible work options (hybrid and remote)
• One-time reimbursement to set up home office equipment
• Monthly work allowance to help cover the costs of working from home
• Flexibility for scheduling
• 25 days paid holiday per year with an additional day for each year of tenure
• 100% paid parental leave
• Access to world-class platforms for career growth
• Diversity, Equity, and Belonging initiatives