At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
S’more about the team
We are looking for a highly motivated and experienced Senior Manager to help scale up and lead our Product Marketing function across the HelloFresh and Chefs Plate brands for a 12 month contract.The successful candidate will be responsible for developing and executing product marketing strategies to drive revenue growth and market share as well as collaborate with cross-functional teams to bring ideas and campaigns to life. Reporting to the Director of Brand, you will be a key leader on the marketing team responsible for leading key strategic initiatives, championing new ideas and thinking, as well as coaching and developing direct reports.
Lettuce share what this role will be responsible for
- Lead the product marketing strategy and execution that maximizes core menu awareness and appeal, drives uptake, and promotes new product development
- Partner with brand, product and culinary teams to bring new product concepts to life based on consumer data, helping to position the product and key messages effectively
- Lead the development and execution of various product marketing campaigns to drive acquisition and reactivation across the channel mix
- Own product marketing communications to active customers to drive product education, new product development, promote surcharge items and add-ons
- Be the key local partner to global teams sharing insights and business priorities for the CA market while managing the CA strategic content calendar for product marketing across key owned channels.
- Partner with Growth, Retention, and Reactivation teams to leverage core menu news to help maximize campaign value
- Maximize strategic partnerships for in menu experiences that elevate the brand, provide added value to customers, and create impactful experiences for key revenue partners.
- Coach and develop a direct report.
- Be responsible for managing budget spends as well as tracking performance and KPIs
- All other duties, as assigned
Sound a-peeling? Here’s what we’re looking for
- 7+ years of brand or product marketing experience with proven and consistent results. Experience in Tech, CPG, or DTC businesses is an asset..
- Proven track record of developing and executing successful product marketing strategies
- Experience leading consumer marketing campaigns and activations working with external agency partners.
- You are a strategic thinker: you bring a deep product knowledge and dig deep into the mind of your target buyer to deeply understand their needs.
- You are a storyteller: You are able to take technical concepts and convert them into a story that impresses your audience.
- You are analytical: You understand the P&L and take a structured data driven approach to solving problems and creating business recommendations.
- You possess strong interpersonal and communication skills and have the ability to influence and motivate people at all levels across a broad variety of job functions.
- Strong learning agility and willingness to take on new challenges. You have a hands-on attitude and consistently achieve project goals while managing scope, time, quality and risk.
- 1-2+ years of experience managing a team and developing direct reports.
- A university degree in Marketing, Business, or other related field of study
Let’s cut to the cheese, this is why you’ll love it here
- Box Discount– Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box
- Health & Wellness-Health & Dental benefits from day 1, a Health Spending Account, and unlimited access to the Headspace app to meet your self-care needs.
- Vacation & PTO-Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits– A parental leave top-up program for expectant parents
- WFH Allowance– A one time fund to help you set up or improve your home office
- Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund
- Work Hard & Have Fun – From team socials to HQ Wellness Wednesdays, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives– With impactful ERG’s like HelloChange and Women Empowerment, we are committed to our diversity, equity & inclusion efforts
- Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 1 day in office per week (or 4 days per month), with most teams in office between 2-3 days a week.
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
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