Lifecycle Marketing Manager

Role Overview

As Lifecycle Marketing Manager, you will own and scale Henry Schein One UK’s lifecycle marketing engine, driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base.

What You Will Do

Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness. Design and build behaviour-led, segmented customer journeys across email and in-product messaging.

Why It Might Be a Fit

Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment. Proven track record of improving activation, adoption, retention, or expansion metrics.

Requirements

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
• Proven track record of improving activation, adoption, retention, or expansion metrics
• Strong understanding of segmentation, behavioural triggers, and customer journey design
• Commercial mindset with the ability to connect lifecycle activity to business impact
• Experience working cross-functionally with Product, Sales, and Customer Success
• Strong analytical capability and comfort working with performance data and experimentation
• Clear communicator, able to influence stakeholders and align teams around shared outcomes
• Organised, proactive, and comfortable operating in a fast-paced environment

Benefits

• Diversity and inclusion are integral to every aspect of our business
• Equal-opportunity employer
• Flexible working hours
• Opportunities for career growth and development
• Competitive salary and benefits package