Director, Global Digital Marketing – AI, Search, Analytics, and MarTech

On Site Full TimeLos Angeles, California, United StatesHerbalife

Role Overview

We are seeking a Director, Global Digital Marketing to lead and evolve the foundational capabilities that power our global digital marketing ecosystem. This role is responsible for global search strategy, AI marketing capabilities, analytics, marketing technology (MarTech) stack, and digital asset management (DAM).

What You Will Do

The Director will lead global search strategy, AI marketing capabilities, analytics, MarTech stack, and digital asset management. They will manage a small team, work closely with internal technology partners, and oversee relationships with external agencies and key technology vendors.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in digital marketing, marketing technology, analytics, or related fields, with proven experience leading global or highly matrixed organizations.

Requirements

  • 10+ years of experience in digital marketing, marketing technology, analytics, or related fields
  • Proven experience leading global or highly matrixed organizations
  • Experience in search (SEO, content optimization, emerging AI driven discovery)
  • Digital analytics and measurement frameworks
  • Marketing technology platforms (Adobe, Salesforce, or similar)
  • Artificial intelligence
  • Strong understanding of AI applications in marketing, with hands on experience deploying or piloting tools
  • Experience managing agencies, vendors, and cross functional stakeholders
  • Demonstrated people management experience
  • Strong strategic thinking paired with operational rigor

Benefits

  • Group Health Programs
  • Voluntary Benefit Programs
  • Paid Time Off
  • 401(k) plan
  • Wellness Incentive Program
  • Employee Stock Purchase Plan (ESPP)
  • Supplemental Life/Critical Illness/Hospitalization/Accident Insurance
  • Pet Insurance
  • Company-observed U.S. Holidays
  • Floating Holidays
  • Vacation
  • Sick Time
  • Volunteer Program
  • Paid Maternity and Paternity Leave
  • Bereavement Leave
  • Personal Leave
  • Time off for voting

To apply for this job please visit careers-herbalife.icims.com.


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