Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is responsible for managing and executing digital product content across brand-owned platforms and key eCommerce retail partners. This role ensures that product content, visuals, and messaging are accurate, optimized, and consistently executed across all digital shelves.

What You Will Do

Manage and execute content updates across brand websites, maintain and update PDP content across all digital shelves, manage product listings within TikTok Shop, and develop creative briefs for digital storefront updates and campaigns.

Why It Might Be a Fit

This role requires a strong understanding of eCommerce content-based practices, experience with CMS, DAM, and content syndication tools, and familiarity with AI-driven content optimization tools and emerging technologies.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or equivalent field/experience
• At least two years of experience in digital marketing or content management, preferably within CPG or retail industries
• Understanding of eCommerce content-based practices across platforms like Amazon, Walmart, Target, etc.
• Experience with CMS, DAM, and content syndication tools (e.g., Salsify, Syndigo, Bynder) as well as Amazon Vendor Central/Seller Central and A+ Content
• Familiarity with AI-driven content optimization tools and emerging technologies
• Working knowledge or all relevant social media platforms; including but not limited to Instagram, TikTok, Pinterest, You Tube, Facebook, etc.
• Excellent organizational skills and capable of handling multiple projects with multiple deadlines
• Strong interpersonal, analytical, written, and oral presentation skills
• Ability to work collaboratively in a team environment and communicate effectively with colleagues and agency partners
• Proficiency in MS Office