Brand Manager (FMCG)

Role Overview

The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. The role oversees the end-to-end brand management process, working closely with sales, trade, and cross-functional teams to deliver impactful marketing initiatives and sustainable business performance.

What You Will Do

Develop and execute brand strategies, manage the full brand lifecycle, own and manage brand budgets, analyze market trends, and lead integrated marketing campaigns.

Why It Might Be a Fit

The ideal candidate will have at least 5 years of experience in end-to-end brand management within the FMCG industry, including 2 years of people management experience, and strong project management, communication, and stakeholder management skills.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• At least 5 years of experience in end-to-end brand management within the FMCG industry
• 2 years of people management experience
• Strong project management, communication, and stakeholder management skills