Brand Manager

Role Overview

The Brand Manager is responsible for developing and executing brand strategies that drive business growth, strengthen brand equity, and enhance consumer engagement. The role leads brand planning, portfolio management, innovation initiatives, and integrated marketing programs while ensuring alignment with commercial objectives.

What You Will Do

Develop and implement short-term and long-term brand strategies, lead annual brand planning, manage the overall brand portfolio, and lead product innovation initiatives.

Why It Might Be a Fit

This role requires a strong commercial and financial acumen, excellent analytical, presentation, communication, and stakeholder management skills, and experience working in highly competitive consumer-driven industries.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Management, Communications, or related field
• At least 5 years of experience in Brand Management, Marketing, Product Management, or related commercial functions within FMCG or consumer goods industries
• Proven experience managing brand strategies, product portfolios, and integrated marketing campaigns
• Strong commercial and financial acumen, including experience handling brand budgets and profitability targets
• Excellent analytical, presentation, communication, and stakeholder management skills