Brand Manager (Managerial)

Role Overview

The Brand Manager is responsible for developing and executing brand strategies that drive business growth, increase market share, and strengthen brand equity. This role works closely with cross-functional teams to manage brand performance, marketing initiatives, and portfolio strategies while ensuring alignment with overall business objectives.

What You Will Do

Develop and implement brand strategies, partner with Sales and cross-functional teams, manage brand portfolio, build and maintain relationships with internal stakeholders and external partners, analyze market trends, lead marketing campaigns, and monitor brand performance.

Why It Might Be a Fit

This role requires a strong understanding of brand management, consumer marketing, and business planning, as well as excellent communication, stakeholder management, and project management skills.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of brand management experience within the FMCG industry
• Proven experience managing brand strategy, product portfolio, and marketing campaigns
• Strong analytical and commercial mindset