Digital Marketing Executive – Social Media

Role Overview

You’ll help bring British Airways Holidays to life across organic social media, creating engaging posts that inspires customers to discover new destinations, plan memorable trips and book their next holiday. This is a hands-on role focused on the day-to-day execution of social media posts across platforms such as Instagram, Facebook, TikTok and YouTube.

What You Will Do

You’ll create and publish social posts, from collating assets through to editing imagery and short-form video content for different platforms. You’ll help turn campaign plans, seasonal moments and commercial priorities into creative social content that captures attention and encourages engagement.

Why It Might Be a Fit

We’re looking for someone who is naturally curious about social media and enjoys keeping up with trends, platform developments and standout content from both within and outside the travel industry. You’ll proactively bring ideas to the team, spot opportunities to improve our content and take an interest in understanding what resonates with audiences and why.

Requirements

• Experience creating and publishing social media posts
• Hands-on experience creating social posts that combine copy, imagery and video content in an established consumer brand
• Experience using platforms such as Instagram, Facebook, TikTok, and YouTube
• Confidence using tools such as Edits, CapCut, Adobe Premiere Pro and Adobe Photoshop to create and edit social content
• Experience working within an established consumer brand and understanding how to create engaging content while working within brand guidelines, governance and approval processes
• Experience reviewing social media performance and using insights to improve future content and campaigns
• Naturally curious about social media, keeping up to date with trends, platform developments, creator activity and changes in audience behaviour
• Proactively bring ideas, inspiration and recommendations that help improve content performance, engagement and creative execution
• Comfortable working with stakeholders at different levels, incorporating feedback and building positive working relationships
• Organised, adaptable and able to manage multiple deadlines and changing priorities without compromising quality
• Strong attention to detail and understanding the importance of accuracy, copyright, GDPR and compliance when creating and publishing social content

Benefits

• Diverse and inclusive workplace
• Opportunity to work with a well-known travel brand
• Hands-on experience creating social media content
• Collaborative team environment
• Opportunity to build on skills across content creation, video editing, and performance optimisation