Senior Product Marketing Manager

Role Overview

As a Sr Product Marketing Manager, you will lead product marketing efforts for new product launches within VetLab, driving go-to-market strategies, positioning, and customer adoption. You will work cross-functionally with Product Management, Sales, Marketing, and other teams to bring new products and features to market while aligning global and regional needs.

What You Will Do

You will design, plan, and execute end-to-end go-to-market strategies for new product features and major releases, develop clear, compelling messaging and value propositions, and partner cross-functionally with teams.

Why It Might Be a Fit

This role plays a critical part in ensuring new products successfully reach the market and deliver value to customers, directly influencing product adoption, customer engagement, and revenue growth.

Requirements

• Demonstrated expertise in product marketing, including segmentation, targeting, and positioning
• Strong ability to influence, persuade, and build alignment across stakeholders
• Experience leading cross-functional initiatives in a matrix environment
• Ability to manage multiple projects and prioritize effectively
• Knowledge of healthcare or diagnostic technologies
• Strong verbal and written communication skills
• Advanced presentation skills with the ability to translate complex information for diverse audiences
• Strong proficiency with Microsoft Office tools

Benefits

• Salary: $140000 – $155000 / year
• Opportunity for annual cash bonus
• Opportunity for annual equity award
• Health / Dental / Vision benefits Day-One
• 5% matching 401k
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and more