Senior Digital Marketing Manager

Role Overview

We are looking for an experienced Senior Digital Marketing Manager to own, optimize and lead the digital marketing of the IMG brand. The role will involve overseeing and optimizing the agency’s digital ecosystem, including website management, social media channels, email marketing, CRM, lifecycle marketing, executive LinkedIn strategy, and app management.

What You Will Do

Develop and deliver IMG’s digital marketing strategy, manage and optimize the agency’s website, oversee all social media channels, lead email marketing efforts, manage the agency’s CRM system, develop and implement a lifecycle marketing strategy, oversee the agency’s LinkedIn strategy, and analyze digital performance metrics.

Why It Might Be a Fit

We are looking for a strategic thinker with hands-on expertise in digital marketing, data-driven decision-making, and audience engagement. The ideal candidate will have experience developing and delivering both B2B and B2C digital marketing campaigns and activity, and will be able to demonstrate the ability to deliver large-scale projects, while effectively managing relationships across multiple stakeholder groups in a complex matrix organisation.

Requirements

• Bachelor’s degree in Digital Marketing, Communications, Business, or a related field
• 7+ years of experience in digital marketing, preferably within a sports marketing or agency environment
• Experience developing and delivering both B2B and B2C digital marketing campaigns and activity
• Proven experience managing websites, social media channels, email marketing, content and CRM systems
• Strong knowledge of SEO, GEO, paid social advertising, and marketing automation tools
• Experience with marketing tools such as Hubspot, Salesforce, Google Analytics and Semrush
• Expertise in lifecycle marketing strategies and audience segmentation
• Experience with LinkedIn marketing, thought leadership content and B2B digital strategies

Benefits

• Permanent position
• Based at Chiswick Park
• Working hours are 9:00 – 17:00, Monday to Friday
• May be required to attend (and travel to) locations, including other IMG buildings and meetings, or to industry events and work on-site for the duration of an event, as necessary
• Unsocial hours may be required, as dictated by the demands of the business schedule, including evening and weekend work, when working to a campaign deadline or in the lead up to/during a broadcast or production