Vice President, Campaign and Demand Generation

Hybrid Full TimeNewton, Massachusetts, United StatesInforma

Role Overview

The Vice President, Campaigns and Demand Generation is a senior marketing leader responsible for driving the strategy, execution, and optimization of integrated marketing campaigns that generate demand, accelerate pipeline growth, and deliver measurable business outcomes.

What You Will Do

Develop a multi-channel global campaign strategy aligned to corporate goals, GTM motions, and revenue targets. Lead the transformation toward a modern, insights-driven demand engine using intent data, behavioral signals, and digital performance insights.

Why It Might Be a Fit

The ideal candidate is a strategic thinker with a deep understanding of demand generation, campaign management, and marketing technology, combined with a hands-on approach to execution and a passion for delivering results.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
  • 10+ years of experience in B2B marketing, with a strong focus on demand generation and campaign management
  • Proven track record of driving measurable pipeline growth and revenue through integrated marketing campaigns
  • Experience leading and scaling high-performing marketing teams in a fast-paced environment
  • Demonstrated success collaborating with Sales leadership and driving alignment across GTM teams

Benefits

  • Great community: a welcoming culture with in-person and online social events
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning
  • Time out: Unlimited plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

To apply for this job please visit jobs.smartrecruiters.com.


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